Competitive Differentiator: Winning Contracts Through Carbon Innovation
The transit sector in New Zealand is highly competitive on pricing. This project was a great success, with Hynds LC® lower carbon offering being a key factor in our customer securing the contract. This demonstrates how offering more sustainable solutions can be a crucial point of difference in a competitive market.
The Ti Rakau Drive Eastern Busway is a key infrastructure project aimed at improving travel options between Pakuranga and Botany. It features a 5 km busway separate from other traffic and 12 km of walking and cycling lanes. Troy Wheeler Contracting (TWC) had already completed an earlier phase and was eager to secure a new contract. They successfully won the EBA Central and Full East Bond section, a notable achievement in a highly competitive transit market.
A critical factor in the tender for the EBA4 section was its 15% weighting on sustainability and carbon reduction. We helped TWC win this tender by presenting our HyndsLC® lower carbon product range. We provided preliminary data showing the significant carbon savings they could achieve with these products. This unique offering gave TWC a decisive competitive edge, as no other company bidding for the contract proposed a similar sustainable solution. Our team then successfully managed the project’s execution, including manufacturing the products on time and navigating site access challenges
“Supporting TWC in winning this key section of the Eastern Busway was rewarding. Particularly because our HyndsLC® products didn’t just tick the sustainability box – they set their bid apart by driving genuine carbon reductions, and ultimately contributing to more sustainable infrastructure.”
-Dylan Rayner, Hynds Account Manager
